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Friday, October 16, 2026
Beta Digest

Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

An official representative said: "We are providing no official statement on this. The governance of Mercedes F1 stays unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos Group acquired its share for £208 million in 2022.

The rise reflects the expansion in market values of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at the box office.

It is Pitt's most successful movie and the most successful sports film to date.

Present Performance

Mercedes are runner-up in the team standings, behind McLaren, with three races remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Nicholas Roberts

A tech journalist and AI researcher with a passion for exploring how emerging technologies shape society and business strategies.

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